Spa at the comfort of
your home
MýMinerals products are currently in development, but these quality skin care products are expected to be on the market in the near future.
We harness the healing power of the earth in an environmentally friendly way and transform it into mineral-rich products that nourish your skin, strengthen its outer layer, protect it from harmful effects and maintain its moisture balance.
At first we will offer 3 products; face mask, bath bomb and body lotion.
ABOUT US
The MýMinerals skin care products are being developed by MýSilica, they will be made from silica- and mineral-rich geothermal water that falls during the processing of geothermal energy in Bjarnarflagsvirkjun in Mývatnsveit, Northern Iceland.
In this way, we use a resource that has so far not been used and create from it high quality products that nourishes the skin.
The project is carried out in collaboration with the University of Akureyri, Jarðböðin Mývatn and Landsvirkjun, and is funded by the Technology Development Fund and the Development Fund of Northern Iceland.
IN HARMONY WITH THE ENVIRONMENT
It is purely built into MýSilica's DNA to consider sustainability and environmental issues, since the basis of the activity is the use of raw materials that have not been used until now, and by using them, a positive effect on the environment is created. MýSilica supports various United Nations Sustainable Development Goals and the company also looks to them when it comes to strategic planning and decision making.
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There are 17 global goals, with 169 sub-goals. There are mainly 4 goals that overlap with MýSilica's activities, and here it will be briefly outlined how the company contributes to working towards them.
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5. GENDER EQUALITY
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Mýsilica's founder and CEO is Fida Abu Libdeh, who has attracted attention for her entrepreneurship, first with
GeoSilica and now MýSilica. She received the FKA Motivational Award in 2021, which is awarded to a woman in business for notable initiatives or innovations in business operations. With Fida in the lead, MýSilica supports Global Goal 5.5, which require ensuring the active participation of women and their equal opportunities to be leaders in decision-making in all areas of administrative and economic matters as well as in the public arena.
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8. JOB OPPORTUNITIES AND ECONOMIC GROWTH
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MýSilica is based on the utilization of geothermal water from Bjarnarflagsvirkjun, which has not been used until now, but pumped back into nature. As a result, siliceous and mineral-rich reservoirs can form, which can have a long-term harmful effect on the soil. By using the water and extracting silica and minerals from it, the likelihood of reservoir formations is reduced and the negative effects that the reservoirs can have on the soil are reduced. With MýSilica's operations, we therefore not only avoid harming nature, but also work against invasion on it. This is in line with global goal 8.4, which require improving the use of resources and reducing economic growth that harms nature.
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9. INNOVATION AND ESTABLISHMENT
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Silica and minerals, which MýSilica uses in the MýMinerals products, are made from geothermal water, using a method that has not been used before for this purpose and production equipment developed by MýSilica. In this way, the production process is driven by innovation, which speaks to global goal 9.
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12. RESPONSIBLE CONSUPTION AND PRODUCTION​
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In the entire production process, MýSilica looks to global goal 12 for responsible consumption and production. In that way, the company always strives to use the most sustainable methods possible at every stage and in every aspect of its operations. As already mentioned, the origin of the company and its activities are fundamentally good for the environment, as the processing of silica and minerals from geothermal water reduces the likelihood of adverse effects on the soil.
